Tablet Banking (Danske Bank)
A wider use of digital, self-service processes is important for Danske Bank both to support the increasing customer demand for new digital solutions and also to achieve business benefits. By offering several digital solutions the bank can reduce its operational costs and improve efficiency. The new digital handling processes are much faster which is a huge advantage for the customers as well as for the bank.
Increased self-service and improved overview
Danske Bank launched its new banking solution on iPad for the Nordic market in December 2011.
Claus Bunkenborg, First Vice President Multi-Channel Management Danske Bank Group:
“Danske Bank wants to offer its customers the best multi-channel banking proposition. It is important that we understand how to best service our customers and when to introduce new service points like the smartphones and tablets. We are proud to be the first bank in Denmark to offer an iPad solution that makes daily banking easy for our customers”
The tablet banking solution is positioned between smartphones and traditional webbanking services. The iPad solution offers the users extended usability with easy to use services and a bigger screen with graphical elements that improve the customer’s financial insight.
"Trifork was already delivering the IT solutions for our exiting mobile banking solution, so selecting the right solution partner for the iPad tablet banking app was an easy choice. From project visioning to the final release we have developed the new functionality by using the agile method which has given us the opportunity to change and improve the solution according to the input, we received from our user panel and an idea generation vehicle on Facebook. Being able to release new services several times a year gives us a competitive advantage and satisfied customers",concludes Claus Bunkenborg”.
Growth in usage and great user response
Danske Bank has seen a significant growth in customers using the new digital platform and the share of log-ons through Smartphone and Tablet devices now accounts for more than 17%. Easy access and great user experience give people a better way to keep track on their banking activities and daily economy. By offering state-of-the art mobile applications Danske Bank is able to deliver new and innovative services to attract new customers and grow their market share in the Nordic region.
Trifork’s Mobile offerings
- Application development
- Mobile components
- Mobile testing
- Mobile security
- Technical Training
- Innovation workshop
For more information on Trifork’s Mobile Apps development, please contact:
Direct number: +45 20 42 24 94